With a key focus on craftsmanship with an unmistakable and unique design aesthetic, BAUSELE is the first ever Swiss made Australian designed watch brand. BAUSELE, short for Beyond Australian Elements originated from designer and founder Christophe Hoppe’s passion for watches and love of Australia. BAUSELE offers a premium range of high quality, innovative Australian inspired timepieces, made for watch lovers and style enthusiasts to discover their passion.
Creative Director and Owner, Christophe Hoppe developed the Bausele brand after years spent working with some of the world leading brands. His desire for Bausele was to showcase his design expertise and fulfil a lifelong passion for watchmaking which came to life when he launched the brand in 2011.
“The BAUSELE brand combines two of my biggest passions in life – watchmaking and Australia. I am very proud to have created Australia’s first Swiss made watch brand which offers the quality expected of a Swiss made timepiece with design aesthetic inspired by the raw, natural energy of the Australian landscape. The essence of BAUSELE is about discovery; our timepieces are made to withstand Australian landscape whilst looking stylish whatever the occasion” Christophe Hoppe.
Bausele is inherently Australian. Each Timepiece holds actual unique elements of Australia in the signature crown, including red earth from the Australian outback, sand from one of Australia's beautiful beaches and opal extracted from deep inside the earth. Channeling the adventurous Australian lifestyle the timepieces are made of the highest quality materials designed to take the wearer through anything life throws at them.
Innovation is at the core of the Bausele brand. Through an influential and ambitious joint venture with Flinders University called Australian Advance Manufacturing Pty Ltd which aims to produce materials for both Bausele and other companies who wish to manufacture on shore in Australia. In collaboration with Flinders University through the joint venture Bausele have invented an new featherweight and durable material, Bauselite. This innovative nano-technology provides increased strength and enables accurate modelling - limiting shrinkage compared to common ceramic material. Its design is also environmentally friendly helping to preserve the beautiful Australian landscape whilst being locally manufactured supporting industry and development in South Australia, testament to Bausele's commitment to its Australian homeland.