The new Terra Australis: Uniquely Australian, unequivocally world class

A premium Swiss-made watch, encased in a lightweight new material created in Australia exclusively for Bausele.

Until now, the vast majority of ‘Australian’ watches have been made from Chinese materials. And rarely could they be considered ‘premium’. All that has been changed by Bausele, the Australian watch company. 

The new Bausele Terra Australis is the first premium watch to combine precision Swiss engineering with styling inspired by Australia. It is strikingly encased in Bauselite, a proprietary material created by a ground-breaking collaboration between Bausele and South Australia’s Flinders University. 

Ground-breaking collaboration

Bauselite is the result of three years of intensive research and development between Bausele and Flinders University’s Centre for NanoScale Science & Technology, resulting in the creation of a jointly-owned company to produce the material for commercial use. It is the first time that world-class watch components have been manufactured in Australia. 

Bauselite is a lightweight material that is similar to ceramic, but it enables more accurate modelling and suffers less shrinkage than common ceramics used in watch manufacture. The manufacturing process is also more environmentally friendly because it yields less wastage.

“This is more than a simple collaboration where they create the material and sell it to us. We are pushing it to the next level with the creation of a company together.” - Christophe Hoppe, Founder, Bausele Australia

“The new material and method of production solved a number of issues specific to using ceramics in watches.” - Dr Jonathan Campbell, Flinders University Centre for Nanoscale Science and Technology

Design ethic

At first glance, it is the fascinating design of the Terra Australis that sets this elegantly masculine timepiece apart - from the innovative five-arm structure that holds the watch face securely in place, to the watch face itself which displays time in unusual but highly intuitive fashion. 

For the wearer, the addition of Bauselite to the structure results in a watch of 46mm diameter that – amazingly - weighs less than 150 grams. 

The Terra Australis is driven by the highly-regarded Swiss-made Soprod A10 Automatic movement to ensure reliability and precision. High-quality rubber and kangaroo leather straps are built to last in all climate conditions. 

Bausele Australia founder and design director Christophe Hoppe drew inspiration from statement jewellery, evident in detailing like the five distinctive arms that evoke the claw setting used in diamond jewellery. 

“The Terra Australis is the timepiece I always wanted to make. It would have been easier to design such a watch and have it manufactured offshore, but I wanted to create something that was both innovative and uniquely Australian.” - Christophe Hoppe

A characteristic unique to the Bausele range of watches, and shared by the Terra Australis, is the incorporation of natural Australian elements into the crown – such as Bondi sand or, in the case of the Terra Australis, red dust from the Kimberley region. This way, the wearer carries a piece of Australia with them wherever they go.

Own a limited edition

Until they’re snapped up, there are 50 limited editions of each of the following versions of Terra Australis, retailing for $4850 RRP. Alternatively, and at no extra cost, a ‘Customisation’ feature on the Bausele website allows the customer to select every element of their Terra Australis (from a possible 850 combinations) and have it delivered within three weeks of order. 

A star of the screen

Dominic Purcell's character in Prison Break, Linc Burrows, wears the Terra Australis watch in Season 5. 

“When I discovered the brand, I was first drawn to its Australian heartbeat, and as a watch fan I like the reliability offered because the brand is Swiss-made. There’s no denying that Bausele watches are stylish, unique and different from other brands. When I wear the Terra Australis I find it’s eye-catching but not flashy, which is perfect for the way I dress and my lifestyle.” - Dominic Purcell, actor

Below some articles showing the media support... Exciting!

Executive Style section of the Sydney Morning Herald - 21st November 2017.

Executive Style section of the Sydney Morning Herald - 21st November 2017.

Weekend Australian - 25 / 26 November 2017.

Weekend Australian - 25 / 26 November 2017.

Man of Many Styles blog - 2nd December 2017

Man of Many Styles blog - 2nd December 2017

BAUSELE

BAUSELE Pty Ltd, 7 Naree Road, Frenchs Forest, NSW, 2086

Bausele is the first Swiss made, Australian designed Watch Company known for leading design and reliable craftsmanship. Bausele stems from designer and founder Christophe Hoppe’s passion for watches and love for Australia. Each Bausele is unconditionally linked to its Australian heritage because of the signature hollow crown feature. Each timepiece holds actual unique elements of Australia, including Red Earth from the Outback, Sand from one of the beautiful beaches, or Opal from under this ancient land allowing the wearer to take a piece of Australia with them wherever life takes them. All Bausele timepieces come with the assurance of a 5 year warranty.