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Bausele and its Founders care about the environment and doing our part to reduce our environmental impact. One of the reasons why we partnered with Habitat Sanctuaries Conversation Organisation as part of the 1 billion trees campaign. Below are some steps we are actively undertaking to be more sustainable in our everyday practices.
In partnership with strap manufacturer #Tide, Bausele has created up-cycled ocean plastic transformed into premium watch straps. All our straps use this technology to give plastic waste a new purpose and to help reduce pollution in our oceans. #Tide collects different kinds of plastic: Polyethylene terephthalate plastics (PET), Polypropylene (PP) and Polyethylene (PE). Using Swiss precision and know-how, powered by renewable energy, the plastic waste threatening our oceans is up-cycled into a versatile, granular and safe material.
Hemp itself belongs to the Cannabis Sativa plant family. These bags are eco-friendly and made of durable, reusable and versatile natural fibres. a higher resistance to mould naturally and has improved ultraviolet “UV” resistance, as well as long-lasting reusability.
Why they are great for the environment:
Made from chemical-free residue
Biodegradable. The material of hemp bags takes 3-6 months to decompose (when exposed to the right environmental conditions)
The production of hemp bags is more eco-friendly since they don’t emit CO2.
As a company, Bausele chooses to upload their instruction manuals for their watches online on our website in order to reduce unnecessary printing (and prevent the cutting of more trees!). We are also offering AR (digital) try-on of our Oceanmoon IV watches via the AR-Watches app. Find out more here.
When we do have to print promotional material like our business cards we choose ‘100% cotton printed’ over white paper. Moo, our business card provider, uses 100% recycled T-shirt offcuts – the stuff that normally gets thrown away to create their amazing cards. The cards are still bright white, subtly textured and feel nice and crisp. As you can see there's no need to compromise on quality to look after the environment!
Instead of old de-commissioned aircraft pieces going into landfill (if they are not being put into an aviation museum!), we reuse these amazing plane pieces & cut them down to fit inside our watch cases! Whether it be in the F18/A RAAF plane in the caseback of The Aviator watch (1st gen only), or The piece of a Fokker aircraft in the side of the watch case!
We try to reduce our packaging consumption as much as possible. We only use bubble wrap/tissue paper as a form of padding or protection during transit when absolutely essential.
Our AirForce and Oceanmoon IV packaging (Aviator RAAF packaging pictured) is completely recyclable. The print and ink is 100% Australian made.
As a Habitat Sanctuaries supporter we send out plantable cards occasionally for special events. These cards are special as they have seeds embedded into the card, which is compostable. Once done with the card simply put in the soil and it becomes a plant!
We have collaborated with Kupuna Eyewear to create a 'Bausele X Kupuna' range. Kupuna eyewear is known for its quality and amazing biodegradable frames. According to Kupuna: "Every pair of Kupuna Eyewear is made from high density bio-based Mazzucchelli acetate, designed in Australia and manufactured in Italy. Exquisitely matched with Japanese tempered mineral glass lenses that are polarised, distortion free, anti-reflective, smudge and scratch resistant, you're choosing a pair of sunglasses guaranteed to stand the test of time." - Kupuna Eyewear 2022
We don't dispose of our second-hand watches even if sent back to us as damaged by the user. We always find a way to re-use their parts for after sales service (to save environmental resources) or we repair and sell them on Chrono24. Our watches are premium and valuable, available to a new lucky owner! Still in great condition (as if never worn). Get in contact if interested.
1) Plant 19,000 trees with Habitat Sanctuaries every 2 years. Read more about our collaboration with Habitat Sanctuaries here.
2) Eco-friendly packaging. Includes alternatives to external padding eg. bubble wrap.
3) Making more components of our watches recyclable and even more eco-friendly.
4) Produce more watch parts locally to reduce impact on the environment from logistics.
5) Collaborate with more environmentally conscious brands to unify our efforts towards environmental-good!
Some exciting things already in motion!
If you have any questions or suggestions about sustainable practices please reach out! If you would like to get involved with Bausele and the 1 billion planting trees campaign we would love to hear from you!
