Bausele on the blockchain

We’re pleased to announce our participation with blockchain ecommerce platform SOMA. Blending visual ‘lifestyle’ social media elements with ecommerce, SOMA aims to become “THE destination for watch companies to sell their timepieces, and for consumers to purchase, share, and connect around a common horological passion.”

SOMA also authenticates the provenance and ownership history of luxury goods to thwart counterfeiting.

Blockchain brings solutions to some of online commerce’s biggest challenges, especially in the luxury watch industry. SOMA are way ahead of the curve in their comprehensive vision and practical business model. We’re looking forward to their launch and to having our watches authenticated and distributed on their marketplace.

SOMA chief marketing officer Jacob Andra says that “Bausele is one of those rare brands that combines regional flavor, high-end engineering, affordable pricepoint, and global appeal,” and calls Bausele “a brilliant addition to SOMA’s microbrand portfolio”.