The Brand in 60 Seconds

Bausele was founded in Sydney with one idea: that a watch could carry a piece of where it came from. Every Bausele timepiece holds a physical element of Australia inside the crown. Sand from Catherine Hill Bay. Soil from the outback. Sediment from the ocean. A small piece of country, travelling on the wrist.

Australian design. Swiss precision inside. Every Bausele is powered by a Swiss movement, paired with a design language born on the coastlines and in the landscapes that shaped us.

We're trusted by the Australian Defence Force, partnered with the Bathurst 12 Hour, and worn by professionals, athletes, and adventurers across more than 50 countries. Every collection is released as a made-to-order drop, not mass produced, not limited edition, but built for the people who want it.

Read the full brand story

Why Retailers Choose Bausele

  • Distinctive Story

    Every watch carries a physical piece of Australia. A point of difference no other brand offers.

  • Global Demand

    Sold across mainly AUS, EU, US. Strong waitlist model proven across drops.

  • Healthy Margins

    Wholesale terms structured to support strong, sustainable retail margins. Full pricing shared on request.

  • Marketing Support

    Co-branded campaigns, hi-res assets, social content, and launch support

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The Elemental Collection

The Elemental is Bausele's flagship dive-inspired collection: built for the ocean, designed for everyday wear.

A 40mm stainless steel case with an integrated bracelet, Sellita SW200 Swiss movement, 200m water resistance, and a unidirectional BREATHE/CONNECT bezel. The crown carries an embedded element of the Australian coastline: a signature only Bausele offers.

Available in different colourways. A Cruise Edition can also be available for travel retail and luxury hospitality partners. Released as a made-to-order drop.

Wholesale and bulk orders accommodated against forecast.

View Collection Sheet

Logistics, Lead Times & Distribution

PRODUCTION LEAD TIME

6 months from PO confirmation. Replenishment cycles align with collection drops.

DISTRIBUTION

Direct Store Delivery (DSD) available across Australia. International logistics supported via bonded warehouse where applicable.

DUTY-FREE / BONDED

Bausele can ship Duty Free into bonded warehouses for cruise and travel retail partners.

MINIMUM ORDER

Negotiable based on partner type, flexible for first-test programs.

SELL-THROUGH SUPPORT

Defined exit and buy-back terms can be agreed per program. Bausele does not offer consignment, all orders are firm sale, supported by strong marketing and sell-through assistance. 

Marketing & Sell-Through Support

  • Co-branded campaigns

    We run paid social campaigns geo-targeted to your locations.

  • Asset library

    Hi-res photography, video, and lifestyle content provided.

  • Promotional support

    Up to 20% retail promotion approved per partner program.

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Europa Star watch magazine
Bausele featured in The New York Times
Bausele featured in Monochrome Watches
Bausele featured in Time and Tide Watches
Bausele featured in Le Monde
Bausele featured in Boss Hunting

Let's Talk

I personally handle every wholesale and retail partnership conversation. Reach out directly.

Christophe Hoppe — Founder

Email Christophe